Tourism Plans

Urban Enterprise is highly regarded for its work in regional tourism development in Victoria. Urban Enterprise has undertaken numerous Strategic Tourism Development and Marketing Plans throughout Victoria for almost 20 years.

Urban Enterprise uses a research based approach for the development of these tourism plans utilising primary and secondary research and extensive business consultation.

Urban Enterprise prides itself on developing clear and practical action-based strategies for tourism regions. Where appropriate Urban Enterprise utilises graphic and cartographic presentation to communicate ideas more effectively.

Major projects undertaken include:

Great Ocean Road World Class Tourism Investment Study

Bass Coast Shire & South Gippsland Shire Rural Tourism Development Study

Corangamite Tourism Opportunities Study

Goulburn River Valley Tourism Development Plan

Surf Coast Tourism Strategic Plan

Prom Country Sustainable Tourism Development and Marketing Plan

Mornington Penninsula Sustainable Toursim Development and Marketing Plan

Western Melbourne Tourism Strategy

Lake Eildon Tourism Development and Marketing Strategy

Alpine Region Tourism and Destination Marketing Plan

Murray Region - Regional Tourism Development Plan