Regional and Local Visitor Surveys
Many tourism regions in Victoria do not have adequate information about their visitors. Urban Enterprise has designed the Regional Visitor Survey to identify the characteristics of visitors specific to a region.
The Regional Visitor Survey can identify:
Target markets including origin, age, travel parties
Purpose of visit
Visitor activities
Motivation of visit
Length of stay
Expenditure by visitors
Satisfaction ratings
Clients have included:
Glenelg Shire
Corangamite Shire
Mansfield Shire
Mornington Peninsula Tourism
Prom Country Tourism
Bass Coast Shire
Murrindindi Shire
Baw Baw Shire
